The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
(10 - 33) Manufacturing (10 - 11) Manufacture of food and beverage 11.0 - Manufacture of beverages 11.07 - Manufacture of soft drinks and bottled waters
400 jobs Number of planned job creations
Announcement Date
20 October 2021
Employment effect (start)
Foreseen end date
Description
The US multinational PepsiCo, manufacturer, marketer, and distributor of beverages and snacks, has announced an investment of €70 million to establish its global digital hub in the metropolitan area of Barcelona. This center will create 400 jobs in the next three years and will be a large laboratory of highly qualified technicians in charge of coordinating the digital transition of the group worldwide. Two years ago, PepsiCo created its digital suite at its headquarters in Cornellà (Barcelona) to manage the entire process of collecting and analyzing information that is then the basis for making relevant decisions in the field of production, marketing, or advertising investment.
Eurofound (2021), PepsiCo, Business expansion in Spain, factsheet number 105640, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/105640.
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