The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
North East (England); Northumberland, Durham and Tyne & Wear; Northumberland
Location of affected unit(s)
Pontypool
Sector
(10 - 33) Manufacturing (29 - 30) Manufacture for transport equipment 30.9 - Manufacture of transport equipment n.e.c. 30.92 - Manufacture of bicycles and invalid carriages
50 jobs Number of planned job creations
Announcement Date
16 February 2016
Employment effect (start)
1 September 2015
Foreseen end date
1 August 2016
Description
Frog bike is a British company that produces bikes for kids. The company started activities in 2013, outsourcing the assembling to China. However, after a couple of years, the company has started to recognize several issues with offshoring. In particular, Frog bikes turned out to be unable to forecast demand, and the production in China implied queues and waiting lists every time demand was higher than forecast. The reshoring decision has received support from MAS, the UK advisory service specialized in supporting SME in their strategies including reshoring. Owners recognize the MAS role as very positive in aiding their decision . The backshoring has allowed the creation of 50 jobs in Pontypool.
Eurofound (2016), Frog Bikes, Reshoring in United Kingdom, factsheet number 151, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/151.
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