Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.

Bridgestone, a Japanese tyre manufacturer, has announced an employment redundancy file (ERE) procedure affecting 546 employees at its plants in Basauri (Bizkaia) and Puente San Miguel (Cantabria). Specifically, the ERE targets 335 employees in Basauri and 211 in Puente San Miguel, which represents approximately 44% of the combined workforce at both sites.
Bridgestone attributes this decision to the company's broader efforts to adjust its production structure in response to the significant contraction in the agricultural and commercial vehicle tyre segments, coupled with inflation, regulatory changes, market uncertainty and increased competition from low-cost Chinese tyre manufacturers. The company stresses that negotiations will be conducted transparently and respectfully, in alignment with its values of integrity and social responsibility. Meanwhile, trade unions have strongly rejected the measure.
In 2012, Bridgestone already announced an ERE in Spain for 442 employees Bridgestone 2012-ES
Updated, 19th May 2025: Bridgestone has reached an agreement with trade unions to implement an employment redundancy file (ERE) affecting 420 workers at its plants in Basauri (Bizkaia) and Puente San Miguel (Cantabria), a reduction from the initial 546 proposed dismissals. The agreement follows polls held among employees the previous Friday, where the majority supported the company's revised proposal. As a result, 232 employees will be dismissed in Basauri and 188 in Puente San Miguel. Key elements of the agreement include enhanced early retirement conditions: workers aged 55 or older by 30 June will be eligible for retirement with 80% of their net salary and annual revaluation of 2% until the age of 64. Workers aged 53 and 54 are excluded from the ERE. Severance compensation will amount to 45 days per year worked, with no cap on annual payments. Bridgestone also committed to a two-year employment guarantee and announced a reindustrialisation programme in collaboration with local institutions to support economic recovery in the affected regions.
Eurofound (2025), Bridgestone Hispania, Internal restructuring in Spain, factsheet number 202553, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/202553.