Type
Business expansion
Country
Denmark
Region
Danmark; Sjælland; Østsjælland
Location of affected unit(s)
Køge
Sector
(55 - 56) Accommodation / Food
55 - Accommodation
55.1 - Hotels and similar accommodation
55.1 - Hotels and similar accommodation

200 jobs
Number of planned job creations
Job creation
Announcement Date
12 October 2025
Employment effect (start)
12 October 2025
Foreseen end date

Description

The Swedish hotel group, ESS Group, is opening a new five-star resort in Køge, aiming to reshape perceptions of Danish coastal tourism. The Rox Resort will feature pools, restaurants, bars, and conference facilities, and is expected to create 200 local jobs. The resort is taking bookings since July and the opening is planned for 1 November 2025.

With over 2,000 job applications received, interest has exceeded expectations. The resort targets both Scandinavian and international guests, including markets in the U.S. and Southeast Asia. This development marks ESS Group’s expansion into Denmark and reflects a strategic shift toward international hospitality and regional economic growth.


Sources

  • 12 October 2025: Erhverv Sjælland (www.sn.dk)

Citation

Eurofound (2025), Rox Resort, Business expansion in Denmark, factsheet number 203494, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/203494.