Huddly

Type
Reshoring
Country
Norway
Reshoring from
China
Reshored business function
Production
Region
Norge;
Location of affected unit(s)
Sector
Manufacturing
(26 - 27) Manufacture of electrical, electronic and optical products
26.4 - Manufacture of consumer electronics
26.4 - Manufacture of consumer electronics
No information on job gains number available
Announcement Date
9 December 2016
Employment effect (start)
Foreseen end date

Description

Huddly is a Norwegian company founded in 2013, and located in Oslo. It offers compact cameras whose production has been offshored to China. However, in 2016 the company decided to backshore for two main reasons: a) vicinity between engineering and production activities, b) higher protection of intellectual property rights (IPR), c) reduced delivery time. Moreover, the adoption of automated production systems allowed the company to realize products at a total costs similar to those of China.  

Sources

Citation

Eurofound (2016), Huddly, Reshoring in Norway, factsheet number 61, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/61.